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  • Understanding Google Ads Quality Score

    Understanding Google Ads Quality Score

    Quality Score is a diagnostic tool that helps compare the relevance of your ads and landing pages for a specific keyword, against that of other brands bidding for the same keyword (or search term). It is measured on a scale of 1-10, with 1 being the worst and 10 being extremely good. The Quality Score…


  • What are Negative Keywords and how to use them?

    What are Negative Keywords and how to use them?

    Keywords on Google Ads campaigns help serve ads to users searching for relevant information, products or services. But on many occasions, there are certain search terms that you do not want to spend your ad budget on. If your campaign was about high-end designer clothes, you do not want to target users looking for counterfeit…


  • How to improve Click Through Rate (CTR) for Google Ads?

    How to improve Click Through Rate (CTR) for Google Ads?

    For online advertising, the Click-Through Rate (CTR) is a pivotal metric for success of a campaign. It serves as a key indicator, reflecting the degree to which ads captures audience interest and drives engagement. However, various issues can result in a lower-than-desired CTR. Let us explore some of these issues and how to mitigate them.…