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  • What are Branded Keywords and how are they useful in advertising?

    What are Branded Keywords and how are they useful in advertising?

    Branded keywords are words or phrases that contain the brand name or related to the brand. These covers search terms that users use to search for detailed information about a particular business’ products or services. Brand keywords (or search terms) can be used to communicate with users who already have complete information about the product or…


  • What are Search Intents and how do they impact Google Ads campaigns?

    What are Search Intents and how do they impact Google Ads campaigns?

    Search terms that users type into search engines can be classified based on the information they intend to find. Users could be looking for a product or service. Or they could simply be looking for information that their curious minds want to explore. Classifying these intents is important for both search advertising and for building…


  • What is the difference between Keyword and Search Term?

    What is the difference between Keyword and Search Term?

    Keyword are words or phrases that advertisers add to their ads which helps to show the ads to the right target audience. Search Term (or search queries) are what users type into Google to find information. Users searches for information in different ways. Keywords help advertisers convey to Google the idea of what they want…