Tag: lang:en

  • Understanding Google Ads Quality Score

    Understanding Google Ads Quality Score

    Quality Score is a diagnostic tool that helps compare the relevance of your ads and landing pages for a specific keyword, against that of other brands bidding for the same keyword (or search term). It is measured on a scale of 1-10, with 1 being the worst and 10 being extremely good. The Quality Score…

  • What are Negative Keywords and how to use them?

    What are Negative Keywords and how to use them?

    Keywords on Google Ads campaigns help serve ads to users searching for relevant information, products or services. But on many occasions, there are certain search terms that you do not want to spend your ad budget on. If your campaign was about high-end designer clothes, you do not want to target users looking for counterfeit…

  • How to improve Click Through Rate (CTR) for Google Ads?

    How to improve Click Through Rate (CTR) for Google Ads?

    For online advertising, the Click-Through Rate (CTR) is a pivotal metric for success of a campaign. It serves as a key indicator, reflecting the degree to which ads captures audience interest and drives engagement. However, various issues can result in a lower-than-desired CTR. Let us explore some of these issues and how to mitigate them.…

  • What are Branded Keywords and how are they useful in advertising?

    What are Branded Keywords and how are they useful in advertising?

    Branded keywords are words or phrases that contain the brand name or related to the brand. These covers search terms that users use to search for detailed information about a particular business’ products or services. Brand keywords (or search terms) can be used to communicate with users who already have complete information about the product or…

  • What are Search Intents and how do they impact Google Ads campaigns?

    What are Search Intents and how do they impact Google Ads campaigns?

    Search terms that users type into search engines can be classified based on the information they intend to find. Users could be looking for a product or service. Or they could simply be looking for information that their curious minds want to explore. Classifying these intents is important for both search advertising and for building…

  • What is the difference between Keyword and Search Term?

    What is the difference between Keyword and Search Term?

    Keyword are words or phrases that advertisers add to their ads which helps to show the ads to the right target audience. Search Term (or search queries) are what users type into Google to find information. Users searches for information in different ways. Keywords help advertisers convey to Google the idea of what they want…

  • What is a Search Terms Report on Google Ads and how do you use it?

    What is a Search Terms Report on Google Ads and how do you use it?

    What is a Search terms Report? Search terms on Google indicate the users’ intent. Google Ads provides a Search Terms Report, with a list of search terms that matched your keyword and for which your campaign’s ads were served. This report also contains detailed stats for each search term to help you decide your next…

  • CTR Benchmarks of Popular Ad Platforms

    CTR Benchmarks of Popular Ad Platforms

    Checkout what Click-Through Rate (CTR) benchmarks for popular ad platforms look like.